Virtual Groups - planning for success

Research on virtual groups indicates the importance of initial communications to set the proper behavior norms for group participants. Interestingly the active behavior of a small number of individuals in virtual groups is also noted as driving overall behavior norms. Speculation for this is that the dearth of social cues in the available media enhances those cues that are available and increases their impact (this also relates to the importance of careful up-front communication). The beneficial impact of well orchestrated and clearly defined virtual group norms is well documented and managing this process carefully when establishing a virtual group is critical.