Who is using prediction markets

A non-exhaustive search of published reports list the following companies as users of prediction markets: Eli Lilly (A. Bingham), Best Buy (J. Severts), Google (B. Cowgill), Harrahs (F. Keeton), Ingenix (T. Brown Stevenson), GE Research (C. LaComb), Headwall Photonics (D. Bannon), Corning, Qualcomm, Microsoft, and HP. Best buy, Google, Harrahs, Microsoft, and HP were using the approach for sales forecasting and Eli Lilly, GE Research, and Headwall Photonics were using the approach for new product development. I'm uncertain what the applications were at Corning, Qualcomm, and Ingenix.